Although the Contract Wrangler target audience consists of large corporate companies (b2b), the CEO wanted our brand to be unique, and to avoid the dry corporate aesthetic. Plus he’s a big fan of illustrations and comics.
Before arriving at this color-blocking illustrative aesthetic, I zeroed in on three different branding looks that I felt would work for Contract Wrangler. It was also an interesting time to push my design boundaries and evolve to see what I could create.
