I joined Alesca’s international team remotely from Hong Kong as the Lead UI/UX Designer in 2019. While collaborating with multidisciplinary teams throughout multiple project stages at a time, I helped redesign their 3 core products; Orion, Alpaca & Hyperlink. These products manage all aspect of a modern farming company; from team, plant, processing, distribution and product management.
From conception to completion, I was part of the design sprint which includes researching, developing storyboards and user journey frameworks, wireframing, prototyping, and high-fidelty UI designs, as well as pitching and presenting design solutions to our core Beijing decision-makers, namely our CEO.